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October 31, 2005
Server Virtualization: A Better Approach to Server Consolidation

Server Virtualization: A Better Approach to Server Consolidation introduces a different approach to server consolidation. OS virtualization has a unique architecture, as it was created for the consolidation of production servers and applications and designed to maximize performance and hardware utilization. This white paper includes a basic overview of the technology and its components and how they are beneficial.


October 28, 2005
The role of data integration in a service-oriented architecture

As business and IT managers assess strategies for the service-oriented architecture (SOA), it is crucial to recognize the role that data integration plays in enabling an SOA to deliver on its potential.

This white paper examines how an enterprise data integration platform enriches a service oriented architecture—and how an SOA provides an ideal framework for data integration technology. After reading this white paper, you'll understand:

  • The IT and business drivers behind SOA
  • The progress made to date and the remaining challenges of SOA
  • How to take SOA to the next level with service-oriented data integration
  • The anatomy of service-oriented data integration
  • Approaches to migrating toward SOA


Accelerate business processes through web collaboration

In this WebEx white paper, Impacting Business with Online Training, you will learn how multiple financial services organizations have rapidly and effectively trained a globally dispersed audience and gain insight into how WebEx is helping to create an e-learning ecosystem that offers complete solutions to streamline the process of making critical business knowledge available to the right people at the right time.


Rapid Product Rollout in Financial Services

Rapid product training and increasing sales revenue are immediate challenges to the financial services industry. Discover how Financial Services organizations are accelerating these business processes through web collaboration.

This white paper shows how Financial Services organizations have reported significant gains in the following areas:

  • Decreased time-to-market.
  • Improved effectiveness of training.
  • Increased cost savings.
Web collaboration provides these competitive advantages by enabling effective product rollouts that result in shortened sales cycles and increased employee productivity.


October 27, 2005
Three must-read guides help you select business software

How to Choose an Accounting System contains valuable information on how to select the right accounting and business management software to meet your company's specific needs and help turn your business data into business intelligence.


Researched and written for real-world manufacturers, Manufacturing Software Evaluation Guide will walk you through the entire process of selecting manufacturing software.

Learn how to analyze your business's needs and evaluate vendors and their software. Familiarize yourself with the installation process from selection to utilization, including transitioning software systems. Gain a firm understanding of costs and timing.


Distribution Software Evaluation Guide addresses concerns and expectations for distributors evaluating a new distribution software system.


October 26, 2005
Keep up with the latest news in water quality and treatment

Water Conditioning & Purification Magazine contains articles on new technologies, regulatory actions and marketing trends for the water treatment industry.

See what's kept retailers, engineers, manufacturers, and other water treatment industry professionals relying on WC&P Magazine since 1959 for the latest developments and laws in water quality and treatment.


October 22, 2005
Wiping out spyware and malicious content

The recent explosion in spyware has presented businesses with new concerns about security issues, from data theft and network damage to reputation loss. This paper, Wiping out spyware through integrated threat management, examines how spyware infiltrates and affects organizations and describes how to protect against it.

There is a widespread belief that the most effective way for an organization to secure its network is to protect it with software from more than one vendor. However, the increasingly complex nature of today's fast-moving threats radically changes the criteria for defense and demands an integrated, multi-tier approach to threat management.

Mind the gap: the integrated multi-tier solution to malicious content demonstrates how the cross-threat expertise in SophosLabs™ makes it uniquely able to integrate the management of all threats, including viruses, Trojans, worms, Phishing attacks, spam, and email policy abuse.


You've got mail - but is it safe?

Long gone are the days when it was sufficient simply to protect the endpoint with anti-virus software and put a firewall and virus protection at the gateway. This free white paper focuses on the security threat that email poses to businesses, highlights the increasingly internal nature of the threat, and discusses the technologies and techniques used to combat it.


October 21, 2005
Are you ready for IMS?

The next generation of communications networks is taking shape, driven by consumer and business demand for converged services. To take advantage of this opportunity, providers are moving to open standards to provide customers with services that can be accessed by any end-user device.

This report fom Lucent, Next Generation Communications Networks (IMS), shows how and why IP Multimedia Subsystem (IMS) is emerging as the standard converged network - and details the steps you can take to make the move to IMS.


Ready, Set, Assess: Preparing for a VoIP Migration

What challenges do you face implementing VoIP? For many CIOs, a move to VoIP is probably one of the largest IT projects they will encounter during their tenure. Planning this migration is a daunting task, and must include determining costs, benefits, impact on business processes, and timing.

Lucent's Ready, Set, Assess report describes how to address these challenges through a technical and financial assessment that includes gathering requirements, baselining the current environment, determining architecture and design, migration planning, and business case analysis.


New Lucent paper: Implementing Secure VoIP in the Enterprise

Using VoIP brings companies substantial savings and efficiencies, but VoIP can also make your technology a greater target for hackers.

In this white paper, Lucent reviews the common attack points within the VoIP architecture, covers the most effective threat mitigation techniques used to counter these security issues, and provides a hypothetical case study based on actual measures and procedures that explain how your enterprise can implement a secure VoIP infrastructure.


Choose a CAC strategy to maintain quality for VoIP networks

VoIP (Voice over Internet Protocol) is rapidly becoming the technology of choice for voice network deployments and conversions. Excellent voice communications quality, comparable to PSTN (Public Switched Telephone Network), is one of the top priorities of most service providers. However, VoIP introduces a number of potential impairments that can impact voice quality adversely.

Lucent's white paper, Call Admission Control for QoS in VOIP Networks, discusses the considerations for choosing CAC to help maintain quality for given networks and services using VoIP.


Converged Video Network Security

IP Video brings opportunities to voice/data carriers, but also high risks. Learn how, with the proper planning, development, and implementation of effective security, these risks can be managed effectively.

A new Lucent white paper, Converged Video Network Security, describes the main threats to video deployment, discusses the three key technologies used to protect video application intellectual property rights, and shows how to use the ITU X.805 framework to counter threats to a generic converged video infrastructure.


October 17, 2005
WebEx shares tips for online marketing and web collaboration

Best Practices for Online Marketing Events with WebEx Events Center offers an outline for conducting online marketing events, with a menu of optional tips and best practices. What's in it for you? A dynamic and interactive marketing campaign resulting in significant attendance, an aggressive cost per lead and, ultimately, new business opportunities for your company.

Sales organizations that embrace web collaboration to manage their customer interactions experience shorter sales cycles, improved close rates, reduced cost of selling, and improved collaboration across their sales team. Leveraging Real-Time Web Collaboration to Improve Your Sales Process, shows you how.


October 14, 2005
Successful CRM - Turning Customer Loyalty into Profitability

What are the fundamental elements of CRM success? In this white paper, you will learn:

  • What the latest research indicates about the gap between potential and actual CRM benefits
  • The four key drivers of ROI for CRM projects
  • Why listening to the voice of the customer is so crucial to CRM success
  • How genuine customer loyalty impacts corporate profitability

If you want the unvarnished truth about CRM success and failure, minus both the positive and negative spin, then this is the paper to read.


Insider's guide to web-enabled customer service

This insider's guide to customer service on the web distills the best practices of successful customer service thought leaders from various industries. Learn the 10 best practices for Web-Enabled Contact Centers and how to create a state-of-the-art integrated contact center that will improve the quality and cost efficiency of your company's customer service.


Best Practices for VoIP Security

Protecting your IP telephony traffic means following the best practices in secure network design. In today's world, this demands more than placing a firewall between the LAN and the Internet.

This whitepaper defines industry best practices for enterprises to secure both enterprise networks and the voice traffic riding on these networks.


90-Page IP Telephony Pocket Guide

This guide for technical IT staff, voice system managers, and CIOs describes the technical issues decision makers will need to understand as they set out to build a winning IP telephony business communications strategy.

The guide describes the typical components and features of an enterprise telephony system, which offers a viable alternative to the legacy voice exchange for organizations seeking to reduce costs, increase productivity and improve customer relations.



October 13, 2005
CSCO magazine speaks to supply chain execs

Chief Supply Chain Officer magazine is written for executive-level strategic decision-makers at mid-to large-sized companies who have enterprise-wide responsibility for their manufacturing and logistics operations.

Coverage includes planning, outsourcing, technology, big players, best practices, and other topics of interest to execs at the top of the supply chain.


Geographic Eligibility: USA
Publisher: Helmers Publishing

New pub brings technology to homebuilders

Published bi-monthly, TecHome Builder keeps builders, developers, architects, and remodelers up-to-date on new technology products and technology trends for new and existing homes. Even better: every issue also contains ideas and tips that help builders use software and IT solutions to run their businesses more profitably.


October 12, 2005
Free Live Webcast: Risks of Unmanaged IM in the Enterprise

Date: Thursday, October 20, 2005
Time: 10:00 AM (GMT-08:00) Pacific Time (US & Canada)

Instant Messaging has opened the door to serious threats and compliance risks. Join messaging expert Michael Osterman for this live webcast to learn how you can protect your enterprise.

In one short hour you'll learn how to . . .

  • Discover where your enterprise is vulnerable
  • Protect against IM-borne threats
  • Ensure regulatory compliance within IM
  • Effectively implement an integrated electronic message management strategy


October 11, 2005
Target Marketing is back in the lineup

Target Marketing has long been the go-to publication for marketers across all direct response media, including catalogs, direct mail, telemarketing, space advertising, email, the Web, and DRTV. Readers get insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more.


October 10, 2005
Two new white papers address IM security

The continued evolution of email threats such as directory harvesting, phishing and zombie attacks have been well publicized in the past year, but the newest messaging threat stems from the widespread use of Instant Messaging (IM) by employees. (According to recent research, 85% of businesses use IM for business or personal use.)

These two white papers from Postini discuss new approaches to managing and protecting your company's electronic communications.

Managing Complexity with Integrated Message Management

What You Don't Know Can Hurt You: How to Protect and Manage Instant Messaging


October 07, 2005
Small Times magazine acquired by PennWell

Small Times magazine covers business news and information for engineers obsessed with the evolution of small tech -- including nanotechnology, MEMS and microsystems -- across multiple applications.

The recent acquisition by PennWell means that Small Times is now available to select international subscribers, as well as those in the U.S.


October 06, 2005
IT Solution Journal - new twist on technology news

No product reviews or vendor pitches. IT Solution Journal is written by practicing IT executives from Fortune 1000 companies, talking about problems they've already solved, what's worked and what hasn't, and how they've made multiple products work together in a total solution. Every issue provides an inside look at the technologies used to solve problems, and how those technologies and choices affected the bottom line.



The return of ECN and EDN...

We are happy to announce the return of two old favorite in the electronics and engineering space: ECN and EDN. ECN has long served as a resource, educational tool, source guide, and even a phone book for the electronics market.

EDN is recognized as a comprehensive source of information on electronic products, technology and design techniques for engineers and engineering managers.



October 05, 2005
Visit us at eComXpo!

NetLine's TradePub.com is exhibiting at eComXpo, a Virtual Tradeshow for eCommerce Marketers being held online Thursday through Saturday (October 6-8, 2005). If you're attending, be sure to stop by and say hello.

There's still time to register. Visit http://www.ecomxpo.com for details.


October 04, 2005
The real deal for managers of heavy duty truck fleets

Heavy Duty Trucking is written expressly for heavy truck fleets operating Class 7 and 8 trucks.

Exceptional journalism, a strong editorial philosophy and a no-holds-barred reporting style have made HDT the leader in the marketplace for more than 20 years, and HDT readers operate more than 71% of the heavy trucks in use today.

HDT features articles on vehicle specs for engines, axles, wheels, transmissions, and brakes; maintenance products like oils and filters; and industry news about legislation, vehicle safety, insurance, national security, and the economy.


Geographic Eligibility: USA
Publisher: Newport Communications

October 03, 2005
Restyling magazine: a must-read for auto, truck, and SUV accessory dealers

Published 12 times a year, Restyling Magazine is the trade publication for auto, truck, and SUV accessory shops. Aftermarket professionals can check out the industry's very latest in Restyling's monthly Product Showcase and What's New sections, then read informative articles on everything from working with dealerships to designing a top-notch showroom.


Geographic Eligibility: USA, Canada
Publisher: NBM

RV Pro - Brand new magazine for the RV aftermarket

RV dealers and aftermarket retailers will love this new publication for the RV aftermarket. Every month, RV Pro will feature a full-color pictorial of the latest products available, plus:

  • Articles on the most up-to-date industry trends
  • The latest in RV-related technologies
  • How-to articles to help retailers move product faster
  • Creative solutions from the experts for difficult or unusual maintenance problems
  • Feature articles showcasing outstanding dealerships, retailers and RV resorts
  • Profiles of OEM companies that support and enhance the RV aftermarket
  • and much more…


Geographic Eligibility: USA, Canada
Publisher: NBM

Refocus magazine is back!

Engineers and others in the Utilities & Energy field will be happy to find Refocus magazine back in our catalog after a brief hiatus.

Refocus magazine reports on all the major developments in renewable energy from around the world, including coverage of solar, wind, biomass, wave and tidal, renewable hydrogen and fuel cells, hydroelectric and geothermal. This publication also covers emerging technologies affecting the generation and consumption of sustainable energy.


Geographic Eligibility: International
Publisher: Elsevier