In three new guides geared toward mid-sized manufacturers, Pivotal Corporation offers tips on CRM and sales productivity.

Productivity Tips for Manufacturers provides ideas to help manufacturers design a CRM system that will make their salespeople happier and more effective. Includes 10 tips, based on real-world experience, for customizing the system, as well as different ways to deal with common organizational issues that affect CRM strategy.

CRM: The Essential Guide distills insights from Pivotal customers and prospects, industry analysts, and journalists down to five key principles for CRM success. The guide features real-world lessons in CRM from companies such as Allianz Dresdner Asset Management, Centex Homes, Centra Software, Sharp Electronics, and Syngenta.

Pivotal CRM for Manufacturing: CRM That Fits Your Business discusses how Pivotal's customer relationship management system can help manufacturers anticipate, shape, and respond to customer demands; realize tangible and quantifiable results; and improve both operational effectiveness and customer loyalty.