Three new white papers from SSA Global offer marketing insights for the financial, manufacturing, and insurance industries.

In Financial Services Case Study: HSBC® Mexico, learn how HSBC Mexico - one of the fastest growing financial institutions in Mexico - has achieved dramatic results by integrating outbound marketing technology from SSA into its CRM processes, growing customer retention rates from 77 to 90 percent and generating 23,000 new accounts worth a total of $55 million, despite a volatile national economy.

Becoming demand-driven can significantly improve revenues and profits. This AMR Research Report, The Handbook for Becoming Demand-Driven, provides an in-depth outline of the essential strategies to employ in making this fundamental shift in the way business is done. Discover three critical strategies and 11 specific tactics for letting the channel drive fulfillment, examine three hidden pitfalls to avoid, and learn which components of the Demand-Driven Supply Network strategy to emphasize based on your industry.

Inbound marketing—during customer-initiated interactions on the Web, in call centers, and at stores—can help build trust, relationships, information, and sales. Inbound Marketing Goes Mainstream, a Forrester Research report, surveys inbound marketing trends and recommends relevant best practices.