In How to Meet with More of Your Most Valuable Prospects and Connect with More of Your High-Value Prospects, you will learn how leading B2B marketers are meeting with an average of 35% of their most-valuable prospects while generating marketing ROI of 5 to 50X.

Among the most important, yet most under-leveraged, assets in a financial institution are the data residing in its systems.

Enterprise Data Integration in Financial Services: Leveraging the Value of Your Data Assets discusses common barriers to integrating data in financial services, the shift towards enterprise-wide data integration, essential business and IT requirements, and keys to successfully instituting an integration strategy.

Three new white papers from SSA Global offer marketing insights for the financial, manufacturing, and insurance industries.

In Financial Services Case Study: HSBC® Mexico, learn how HSBC Mexico - one of the fastest growing financial institutions in Mexico - has achieved dramatic results by integrating outbound marketing technology from SSA into its CRM processes, growing customer retention rates from 77 to 90 percent and generating 23,000 new accounts worth a total of $55 million, despite a volatile national economy.

Becoming demand-driven can significantly improve revenues and profits. This AMR Research Report, The Handbook for Becoming Demand-Driven, provides an in-depth outline of the essential strategies to employ in making this fundamental shift in the way business is done. Discover three critical strategies and 11 specific tactics for letting the channel drive fulfillment, examine three hidden pitfalls to avoid, and learn which components of the Demand-Driven Supply Network strategy to emphasize based on your industry.

Inbound marketing—during customer-initiated interactions on the Web, in call centers, and at stores—can help build trust, relationships, information, and sales. Inbound Marketing Goes Mainstream, a Forrester Research report, surveys inbound marketing trends and recommends relevant best practices.

Global Services caters to the knowledge needs of outsourcing professionals, bringing together the expertise of Global Outsourcing, Managing Offshore, BpOrbit and Outsourcing Pipeline under a single Global Services brand.

Each issue includes coverage of important sourcing issues and areas of professional development in law, sourcing strategy, HRO, market research, destination selection, and more.

Business continuity planning and disaster recovery in financial services are not new concepts. However, given new rules around regulatory compliance, large-scale planning has become a higher priority.

This paper, Disaster Recovery and Business Continuity Solutions for Financial Firms, discusses business continuity requirements mandated by agencies such as the SEC, FDIC, and NASD and provides critical steps toward disaster preparedness.

FierceMoCo is a daily email service that keeps you on top of the latest developments in the mobile content (aka moco) and mobile marketing sectors, with a special eye towards monetization of mobile content. Keep up with ongoing trends including mobile phone content marketing, sms marketing, mobile gaming, mobile video, and mobile media.

Overcoming Electronic Communication Challenges: California Department of Health Services Email Encryption Project
View this free webcast to find out how the California Department of Health Services (CA DHS) and other state and private healthcare organizations are overcoming the electronic communication challenges that the unique regulatory and operating environment of healthcare imposes.

Matthew Bowley, Mail and Messaging Architect at Pacific Solutions Group, discusses:

• What drove CA DHS, and is driving other healthcare organizations, to implement a secure messaging infrastructure
• What does this mean to other government agencies and vendors that work with CA DHS
• Why CA DHS settled on the Voltage/Proofpoint solution

With spam volumes and malicious email- and Instant Messaging (IM)- borne attacks on the rise, growing compliance requirements, and pressure on both budget and resources, IT organizations are looking for better, more cost-effective ways to manage electronic messaging.

Management:
This instructive report, Executive Guide to Integrated Message Management covers the key requirements for delivering "Integrated Message Management" (IMM)—a unified approach for maximizing electronic messaging security, availability, and visibility while meeting compliance requirements.

Archiving:
Regulatory compliance, the legal climate, and record-retention programs are driving the need for enterprises to safeguard, archive, and easily retrieve email and Instant Messaging (IM). An Effective Approach to Electronic Message Archiving discusses best practices for archiving email and IM, explains why organizations must carefully evaluate options, and describes the important roles Legal, HR, and IT play in implementing electronic record retention.

Security:
The Anatomy of IM Threats: Understanding How an IM Attack Works offers the inside story on how IM attacks—which increased by more than 1,700 percent in 2005—can spread havoc throughout your network.

Learn why it's vital for message administrators and security professionals to understand the scope and nature of these threats, and why an integrated, managed-service approach to messaging management is the most effective IM protection.

Proper clock synchronization is critical to ensuring good performance, improving troubleshooting, and producing accurate call detail records (CDRs) for billing. There is more than one way to synchronize time in Cisco CallManager systems and gateways. Using results of lab tests of the two primary options, Cisco IP Telephony Clock Synchronization: Best Practices compares the advantages of each, shows how to mitigate risks, and explains the need to synchronize with an external network time server (such as the Symmetricom NTP Server S100).

Want voice quality and service reliability for your VoIP? Without precise time synchronization, you can forget it. If those who approve budgets need convincing that a high quality VoIP network requires the highest quality network synchronization, read them Synchronization Essentials of VoIP and then ask if they would rather "Sync Now or Sink Later."

The insider's guide to customer service on the web, Ten Secrets of Successful Customer Service distills the best practices of successful customer service thought leaders from a variety of industries. Learn the ten best practices for web-enabled contact centers and how to create a state-of-the-art integrated contact center that will maximize the quality and cost efficiency of your company's customer service.

What are the real drivers of loyalty and defection from the customers' point of view? The Loyalty Connection: Secrets to Customer Retention and Increased Profits explores why customer loyalty is so crucial to business success. Learn how to:

• Understand drivers of loyalty and defection, from the customers' point of view.
• Develop a loyalty strategy focused on the "right" customers.
• Systematically deliver what your customers value, and fix it quickly when you don't.
• Implement measurement and reward systems to encourage customer-centric behavior.

Increasing Software Development Value Through a Unified Platform looks at the key benefits Polarion delivers for the enterprise, exploring Polarion's approach to managing and accessing different kinds of information and wrapping up with a look at the main features of interest for C-level managers, project leaders, and developers working in project teams.

Requirements Management - Live Documents explores the main phases of requirements management: the Inception Phase and the Implementation & Maintenance phase. Includes a discussion of the challenges faced by the requirements implementation team and the impact across the organization if requirements changes are not handled appropriately.

In three new guides geared toward mid-sized manufacturers, Pivotal Corporation offers tips on CRM and sales productivity.

Productivity Tips for Manufacturers provides ideas to help manufacturers design a CRM system that will make their salespeople happier and more effective. Includes 10 tips, based on real-world experience, for customizing the system, as well as different ways to deal with common organizational issues that affect CRM strategy.

CRM: The Essential Guide distills insights from Pivotal customers and prospects, industry analysts, and journalists down to five key principles for CRM success. The guide features real-world lessons in CRM from companies such as Allianz Dresdner Asset Management, Centex Homes, Centra Software, Sharp Electronics, and Syngenta.

Pivotal CRM for Manufacturing: CRM That Fits Your Business discusses how Pivotal's customer relationship management system can help manufacturers anticipate, shape, and respond to customer demands; realize tangible and quantifiable results; and improve both operational effectiveness and customer loyalty.

BPMN and Business Process Management: An Introduction to the New Business Process Modeling Standard introduces the concept of Business Process Modeling Notation (BPMN), the new standard for modeling business processes and web service processes. BPMN is a core enabler of a new initiative in the Enterprise Architecture world called Business Process Management (BPM).

As systems engineering problems and solutions become more complex, it is harder for engineers to describe them and harder for reviewers and other stakeholders to understand the descriptions. The Systems Engineering Sandwich: Combining requirements, models and design offers a way to combine textual and visual representation, resulting in more accurate and complete system descriptions that are easier to understand and communicate for all involved.

The US federal government, in addition to being the largest consumer of information technology in the world, is also the single largest holder of the nation's most sensitive medical, financial, and law enforcement-related data.

This white paper provides a high-level framework for understanding the legislative and policy environment surrounding COOP and suggests ways that federal agencies can incorporate this policy analysis into their COOP strategies.

Since 1942, Air Cargo World has set the precedent for international news coverage and analysis of the air cargo industry. Shippers and forwarders looking to increase efficiency in the supply chain rely on Air Cargo World because of its reputation as the ultimate news authority on air logistics and freight transport.

A peer-reviewed journal publishing timely and informative editorial material emphasizing proper management and care, Lab Animal reaches more than 10,000 professionals in both the academic world and applied research industries.