Using Digital, Web 2.0 Tactics to Boost B2B Marketing Results
In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage blogs, podcasts, and online communities. Listen at your desk or on the road and discover:
- How to enhance marketing ROI by driving real engagement and dialog
- How to reach key decision-makers, generate qualified demand, and measure results
- Why marketers are moving from demand generation toward more organic demand management, and what it means for you