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April 29, 2008
Prospecting Guide: What Every VAR Should Expect From a Software Vendor Almost any solution provider will tell you the same story: prospecting for new clients is one of the top impediments to serious success. So, ask yourself this: What is my software supplier doing to help make prospecting easier and less painful? This guide tells you what Sage Software believes every solution provider should expect from their supplier. Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience What your customers think about your company is often a result of their experience when they contact you. Whether or not they remain customers is often a result of the quality of service you provide. Forrester Study: Optimizing Users and Applications in a Mobile World WAN Optimization for mobile users is critical to your business success. Don't lag behind. Download this free report to learn how deploying a WAN optimization solution can give you:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers.
April 28, 2008
How to Present Products at Tradeshows...Without Transporting the Product The Challenge for network specialist Ciena Corporation: Convey product features and benefits in a compelling way that converts marketing communication into sales transactions — without having the physical product present.
Manufacturing & Logistics IT Manufacturing & Logistics IT is the specialist B2B- IT solutions magazine covering all aspects of the end-to-end supply chain within a wide range of vertical markets. Together with its market-leading news website and weekly e-newsletter, the magazine informs on real live applications within collaborative supply chain environments. The editorial, contributed by leading vendors and research analysts, provides an insight into how technological developments enable all kinds of businesses to operate effectively and efficiently. The Top 3 Right Ways to Go Green Going green isn't just about saving the planet or hopping on the latest bandwagon, it's about the bottom line: saving the environment while saving money. Eco-conscious companies are tasked with the challenge of finding solutions that control and manage information created from disparate sources and stored in many different forms. These forms often include paper files, archived information, document images, digital application files, computer print files, emails, faxes, Web site input, and many others. Download this free overview to learn the top three right ways to get started with your green initiative. Leading Gaming & Entertainment Company Increases Loyalty with Equifax Database Solutions Learn how a leading gaming and entertainment company experienced greater success in marketing across all segments of their business in this informative case study. Discover how Equifax, a premier database provider, helped the client learn more about their customers in order to increase customer visits, build loyalty, and, ultimately, boost revenue. Reducing Desktop Power Consumption: Helping your company go green As a result of growing environmental sensitivity, businesses are feeling pressure from activists, consumers and government at all levels to make their operations more eco-friendly. This paper examines the ways in which Power Save helps companies meet their environmental objectives, focusing on three areas:
April 25, 2008
Premises to Keep: CPE as a Critical Success Factor for VoIP Service Providers In the early stages of VoIP implementation, the central concern for service providers was ensuring that their IP-based networks could reliably deliver acceptable end-to-end call quality. This issue has largely been resolved, and as a result, VoIP is now an attractive alternative to conventional analog voice and the PSTN. Discover several important criteria to consider when selecting a VoIP CPE solution. Lead Generation Tactics: A Recipe for Success Get tips and techniques about proven B2B sales lead generation from a leading B2B sales and marketing consultant. Successful B2B marketing includes using a broad range of tactics. This "recipe for success" guide, written by M. H. "Mac" McIntosh, gives you the knowledge you need to drive lead generation, plus a a lead generation checklist that will help you begin maximizing your results. RCR Wireless News Daily Update The RCR Wireless News Daily Update e-newsletter is sent every afternoon and brings you every aspect of the day's news, from carrier announcements to new handset introductions to the latest in mobile content/marketing/applications to mobile data management/security/storage issues to mobile emergency systems. Subscribers will also receive occasional Breaking Alerts. Protecting Enterprise Data on the Endpoint: A Strategic Approach There is no doubt that laptops, removable media, handheld organizers, smartphones, memory sticks, and cell phones are now essential to business productivity. But with those benefits also come risks of breaches and loss of essential business data. Protecting data on endpoint devices is now a strategic imperative. April 10, 2008
Site Selection The editorial mission of Site Selection is to publish information for expansion planning decision-makers -- CEOs, corporate real estate executives and facility planners, human resource managers, and consultants to corporations. Our goal is to help the expansion planner do a better job. Site Selection covers the world like no one else in the industry. Only Site Selection gives a global, expansion-minded audience World Reports, compiled by our network of top-notch, veteran international correspondents. FierceOnlineVideo In one quick email per week, FierceOnlineVideo gives senior telecom executives the inside scoop on the latest trends, technologies, and developments in the online video industry. Key topics covered include content and service providers, video on demand, video search, online video advertising, DRM, and more. Join thousands of industry insiders who depend on FierceOnlineVideo for their weekly online video industry news. The Road to IT Governance Excellence Learn how Brigham Young University used Serena® Mariner®for Project and Portfolio Management (PPM) to establish an award-winning IT Governance structure as a foundation for improving the business value of IT. Online Strategies Online Strategies magazine and eZine focuses on best practices in all areas of online marketing, including e-commerce, search engine marketing, optimization, email marketing, web analytics, and affiliate marketing. Published by Electronic Retailer Media Group, a division of the trade association ERA, this publication also focuses on emerging trends such as social media and mobile marketing. Online Strategies profiles some of today's most engaging industry experts, as well as innovative companies that have leveraged the Internet to successfully market their products and enhance their brand identity. What is your ERP solution NOT doing for your organization? The original vision for ERP was to unify business data and processes into one system, thereby optimizing performance. But questions remain over whether or not ERP has achieved this goal. Fortunately, a new breed of business management solutions have emerged that unify all of an organization’s people, processes, and information, enabling them to overcome the shortcomings of traditional ERP systems and truly maximize efficiency and effectiveness throughout the organization. This white paper examines where ERP has fallen short and reveals how new technologies can help close the gap between vision and reality. Converging System and Data Protection for Complete Disaster Recovery Granular data protection is an essential part of a backup and recovery solution. Learn about a balanced approach for information availability and security in which data and systems are protected, yet remain accessible wherever, whenever, and to whomever your business needs dictate. Solid State Technology Solid State Technology magazine is the longest-running and most complete source of information for engineers, operators, managers, tool and materials suppliers, and semiconductor researchers, providing global access to the most influential buying powers in the semiconductor industry. LEDs Magazine LEDs Magazine, the leading global information source on the technology and applications of LEDs, is a bimonthly publication available by FREE subscription as an electronic (PDF) download. The magazine contains technical articles, case studies, application notes, product information, business and financial news, and a wide variety of other information relevant to the LED industry. Aerospace Manufacturing and Design Aerospace Manufacturing and Design provides up-to-date information on the latest developments in materials, manufacturing processes, and design principals for the machining and assembly of components in today's fast growing aviation sector. Aerospace Manufacturing and Design delves into all aspects of the production of commercial, military, and private aircraft and new equipment, informing manufacturers about the latest technology and enabling them to produce products competitively and profitably. Achieving ROI from Your PCI Investment Organizations invest considerable financial and technical resources obtaining PCI DSS Compliance. Why not leverage that investment for your future security needs? This white paper describes both the current state of PCI compliance and how some businesses are starting to recognize a meaningful return on investment (ROI) from their PCI DSS efforts. Proper planning for PCI compliance can result in significant savings in areas such as critical data security and the ability to comply with future regulations. April 08, 2008
The 5 Essentials of Effective Software Development Metrics Software development projects have a long and storied history of failure. Why? In large part, it's because of a profound lack of visibility and transparency into development processes, and this lack of visibility only increases with the complexity of projects and physical distribution of teams. This means that projects that are sent offshore are even more challenged when it comes to visibility, transparency and control. Assessing Endpoint Security Solutions: Why Detection Rates Aren't Enough Evaluating the performance of competing endpoint security products is a time-consuming and daunting task. Enterprise decision-makers have to rely on independent competitive comparisons, performance benchmarks, and detection certifications, all covering different solutions and criteria, providing conflicting results. |
