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July 31, 2008
Daily Advertising Industry News: AAF SmartBrief

Daily Advertising Industry News: AAF SmartBrief - the quickest, and easiest way to keep abreast of critical developments in the advertising and marketing industry.

Designed specifically for advertisers, agencies and media companies, the AAF SmartBrief brings you the advertising news that really matters. SmartBrief's editors handpick key articles from hundreds of publications, do a brief summary of each, and provide links back to the original sources.

  • Know what your competition is doing.
  • Spot trends and act on them first.
  • Stay up-to-date with news, research, and more.
Sign up today to receive AAF SmartBrief, FREE of charge.



SGI® Adaptive Data Warehouse: Building a High-End Oracle Data Warehouse Using Industry-Standard Technologies

Data sets are growing ever larger. Queries are becoming increasingly complex. So SGI® and Oracle are teaming up with innovative, standards-based configurations to meet the urgent need for scalable, powerful data warehouse solutions.

Through participation in Oracle's Optimized Warehouse Initiative (OWI), SGI® works to ensure that its Adaptive Data Warehouse Solutions deliver exceptional performance and adaptability.

Within its portfolio of Adaptive Data Warehouse solutions, SGI® offers standards-based reference configurations– configurations that are based on OWI preeminent practices and designed to help ensure exceptional, scalable warehouse performance. SGI® Adaptive Data Warehouse solutions support from 5TB to 320TB of data with optimal performance. Users are able to execute highly complex, ad-hoc queries on massive amounts of data, resulting in more effectively managed business and more informed business decisions.



Business XL

Written by leaders for leaders, Business XL magazine is a fountain of inside information and knowledge, which can only be delivered by people who have started, bought and grown their own businesses.

Many of the features are based on detailed, in-house research among AIM, PLUS and venture capital-backed companies available only to Business XL readers, giving readers a head start on raising venture capital and floating successfully on the stock market.

Regular features include 'Trailblazers' (interviews with seasoned entrepreneurs and individuals renowned for backing growing companies), 'Spending it' (entrepreneurs reveal how they enjoy their wealth), and 'What I wish I'd known when I started'.



Open Source Database Checklist: 5 Key Attributes for the Enterprise

Open source databases can significantly cut costs vs. proprietary systems. Now find out how to choose the right system for your enterprise—whether you're considering migrating from a proprietary solution or upgrading from a previous, more limited open source platform.

In this free white paper, learn 5 key criteria to look for in an open source database for the enterprise, including:

  • Enterprise-level availability
  • Maximizing performance
  • Security for your data and applications
  • Cost savings with minimal developer risk
  • Compatibility with world-class support
Make sure your next open source DBMS is worthy of your enterprise. Download this free white paper today.



July 30, 2008
Screen Sharing Performance of Web Conferencing Services

As web conferencing becomes increasingly prevalent, users are seeking more sophisticated experiences. Critical to a successful web conferencing experience is the ability of the presenter to share rich content on their screen with meeting attendees.

This white paper by handl Consulting compares the new Turbo Screen Sharing(TM) capabilities in Adobe® Acrobat® ConnectTM Professional with other services and concludes that Adobe Acrobat Connect Professional offers users the ability to have a more productive and engaging web conferencing experience while providing the IT department with a program that efficiently utilizes bandwidth and minimally impacts the infrastructure.



Defending the Email Infrastructure: Why Email Requires Comprehensive Protection

With organizations facing a growing number of threats and an increasingly regulated business environment, ensuring security and compliance across the email infrastructure is paramount. The complexity of this challenge requires a comprehensive solution.

This paper explores the threats facing email infrastructures, illustrating the need for multi-layered security. Learn how deploying defenses against email threats at the gateway, the email server and the endpoint will close many security holes and minimize the impact on network and IT department resources in this paper.



Are You Wasting Your .NET Developer Training Budget?

If you want your software team to stay abreast of the latest software technologies while also developing new applications and supporting an existing code base, you cannot afford to rely on outmoded training methods.

This white paper explores the limitations of conventional training methods for developers, and presents 6 elements of a truly effective learning program for your development organization.



NonStop Wireless LANS in the Enterprise

Will your Wireless LAN stand up to the rigors of 24/7 patient care?

As enterprises recognize the benefits of Mobility, Wireless LANs are evolving from a convenience to an essential part of the network infrastructure. Amid 802.11n speculation that the "all wireless enterprise" is around the corner, Healthcare providers – some of the largest adopters of Wireless LANs – are raising nonstop availability as a key consideration for wide scale deployment.

This white paper addresses the question of whether wireless LANs are really up to the challenge of replacing wired networks at the access layer, and outlines Trapeze Networks controller virtualization approach to delivering NonStop Wireless for the Always-on Hospital.



July 29, 2008
Moving Service Assurance to the Next Level

OSS systems have never been as important as they are today, when operators cannot even think about delivering modern services without significant help from supporting systems.

This white paper will review emerging trends in service management and examine the benefits of Next Generation Service Assurance, identifying the most crucial challenges for NGSA solution:

  • providing actual information about huge number of services with complex structure
  • resource dependencies offering a clear and coherent presentation and analysis of events gathered from multiple classes of sources
  • organization and automatization of incident resolution process



Connector Specifier

Connector Specifier, published monthly, is dedicated to providing design engineers and specifiers with the most current and innovative information about electronic and optical connectors and related topics, with a focus on the latest in connector technologies, design trends and standards.



The Total Economic Impact of Lumension Security's Sanctuary Application and Device Control

This Forrester Research study reveals how John C. Lincoln Hospitals protects their patients' information while achieving a 365% ROI on their security investment.

The study quantifies the significant benefits achieved by implementing Lumension Security's Enterprise Data Protection Solution, including:

  1. Reduced effort required by the IT staff to enforce security policy;
  2. Minimized cost and effort to purchase, maintain, repair, and/or upgrade computers;
  3. Reduced risk/cost of sensitive information removed from the organization via removable devices;
  4. Reduced risk/cost of accidental or intentional malware introduction;
  5. Reallocated IT department resources to provide other services and a quicker response time;
  6. Improved quality of life for the IT staff;
  7. Increased user productivity from improved computer uptime and performance.



July 28, 2008
RFID Business Value - Making the Case for RFID

Before you can realize the benefits of RFID, you first need to make the case for implementing it in your organization. But finding the Return On Investment (ROI) can be elusive unless you understand how RFID fundamentally affects your business processes.

Learn how to make the case for RFID in your business in this free Webinar providing insight into best practices and lessons learned.



Telecom Mobile

Telecom Mobile is a weekly newsletter providing up-to-date news and analysis on wireless network strategies. Every day, the editors of Telecom Mobile work diligently to bring their readers breaking news and in-depth analysis about those events of vital importance to the industry.



July 17, 2008
Designing Websites for Multivariate Testing: Top 3 Tips to Ensure Your Success

Learn how to reach your marketing goal and gain the competitive advantage that makes it possible to out-test, out-learn and out-optimize competitors.

If you are like most online marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing, which enables your visitors to tell you what's working on your site and what isn't. Download this information brief to find out how you can evaluate the effectiveness of your web site, using three top tips to prepare your site for multivariate testing success.



Managing Business Risk in Electronics and Computer Markets

Vigilant and systematized risk management is as important for smaller companies that build or distribute electronics or computer components as it is for Fortune 500 corporations in the same industry. Consequences grow as firms expand into one-stop solution providers and handle high volumes of more items on a global scale.

Companies can only manage risks if they understand them and put systems in place to minimize exposure. Read this free Executive Brief to find out how integrated enterprise systems can provide peace of mind by standardizing preventive processes that monitor for problems and provide consistent proactive response in the event of an exposure to risk.



July 16, 2008
Business Process Management: Taking ERP Beyond Departmental and Data-Centric Boundaries

Business Process Management (BPM) is a term that many organizations are using to define a means to solve the challenges facing a company's procedural needs in tying these different operations together. However, as technology vendors are establishing BPM solutions, they often fail to focus on the entire organization, leaving certain segments of the enterprise fragmented and fending for themselves.

This white paper will provide the essential background required to understand how Business Process Management has evolved and how, by understanding BPM as a philosophy and concept, not a technology solution, companies can bring the employees and processes that live outside of your ERP system into the organization.



Do's and Don'ts of Search Engine Optimization

The world of Search Engine Optimization has a colorful past, including both good techniques and poor techniques, known as search engine spam. Search Engine Optimizers are frequently categorized as White Hat or Black Hat. White Hat techniques embrace a "Best Practices" approach to SEO, working for both the good of the Web site and the good of the Search Engines, while Black Hat techniques can actually harm results and devalue a web site.

This white paper examines the proper techniques of Search Engine Optimization, as well as which ones to avoid.